Good Company Videos

Good Company Animation
The animated story of “Good Company,” a groundbreaking new book by Laurie Bassi, Ed Frauenheim, and Dan McMurrer, with Larry Costello. In order for companies today to survive and thrive, they must consistently demonstrate good behavior as employers, sellers, and stewards (of their communities and the environment).


Good Company author video by publisher Berrett Koehler
Laurie Bassi and co-authors Ed Frauenheim and Dan McMurrer discuss the writing of Good Company and the book’s main message: we’re at the dawn of the Worthiness Era, and being a Good Company is no longer optional – it’s the key to corporate success. And they’ve got the data to prove it.

Good Company Podcasts

Praising Businesses that Do Things the Right Way
Laurie Bassi explains how the Good Company Index gauges which companies are doing things the right way with respect to employees, customers, and stewardship. She also details how these concepts easily translate to small businesses and how to improve in any of the areas where your business may be lacking.

Butler on Business
Listen to the hosts of Atlanta’s premier business talk show discuss with Laurie Bassi how profitability is becoming more and more linked to companies doing the right thing.

Chic Perspectives with Elizabeth Gordon
Laurie Bassi discusses “the worthiness era” and how local companies and business owners can mold their companies to fit into the worthiness era and how they can be successful in 2012 and beyond.

Soundview Webinar with Andrew Clancy
Laurie Bassi and Ed Frauenheim speak with host Andrew Clancy about Good Company in this hour-long webinar.