2011
Defining good company
Here’s how we think about what it means to be a good company:
The GOOD COMPANY does business in an “all-win” way. It seeks to ensure employees, customers, communities, and investors all benefit from its actions.
For years, too many businesses have reaped profits by taking advantage of employees, ripping off customers or fouling the planet. Good companies, in contrast, are about reciprocity with all their stakeholders. As a result, the good company acts as a good employer, good seller, and good steward of the community and the environment.
Think of it in terms of guests at a party you throw. Less-than-good companies are like the jerk who may be entertaining but wolfs down more than his share of food, insults your friends and trashes the place. A good company is like the perfect guest – one that has fun and livens the party but not at anyone’s expense.
Good companies are, in a real way, good company.
What do you think? How do YOU define good company?