We know from the research behind Good Company that being a Good Seller pays off. Companies that systematically do the right thing as sellers achieve greater financial success. That’s because the good opinion of your company’s key constituencies – especially customers and prospect – matters a great deal to enterprise value.
But what if your company isn’t yet performing as well as you’d like in this area? How can you affect how customers and prospects feel about your company?
In this brief, focused webinar, McBassi CEO Laurie Bassi, teams up with strategic marketer Bob Sherlock to review how to assess where you are and build greater Brand Preference for your company:
- A simple framework for assessing your current degree of brand strength, and for building on that foundation
- How to get customers and prospects to recognize the Worthiness your company already exhibits
- Moves you can make to better stand out in your marketplace
Date and time: Tuesday, January 29, 2013, 11:00 am to 12:00 noon EST.
Space is limited – register today!
The world’s leading companies already understand: to produce sustainably great results, they have to be a good company.
In this dynamic webinar you will explore and learn:
- How the best companies beat the competition by being good employers, sellers and stewards
- Just how good is your company, really?
- How your company can “change for good” – and stay that way
For your convenience, the webinar is being offered at two different times:
- Tuesday, November 27, 2012, 3:00 to 4:00 pm EST
- Wednesday, November 28, 2012, 11:00 am to 12:00 noon EST
Space is limited – click here to register today!
We were all thrilled to learn that Good Company won the 2012 Nautilus Gold Award for best business/leadership book of the year. We sincerely thank the Nautilus judges for their consideration.
World HR Net recently interviewed Good Company co-author Laurie Bassi about the origins of Good Company, measurement of human capital, employee productivity, and much more.
You can read the full interview here.
I just posted a blog over at ASTD.org discussing the three things we describe in the book that your organization MUST get right in order to be a good employer.
We’re delighted to announce that Good Company co-author Laurie Bassi will be writing a periodic series of blog posts about Good Company topics on the ASTD website.
Her first post is available here.
Wondering how Disney, FedEx, IBM, Procter & Gamble, Abbott, and other companies are making “goodness” pay off?
Please join us next Tuesday, March 13, 2012, at 2:00 p.m. EST, for a dynamic McBassi webinar featuring authors Laurie Bassi (Good Company and HR Analytics Handbook) and Jim Shaffer (The Leadership Solution), facilitated by Dave Basarab. You’ll leave with:
- Hard-nosed evidence that good companies outperform their competitors.
- Insights into the convergence of forces giving rise to the new rules for business success.
- Understanding of the 6 systems that underpin Good Company results.
- The strategic framework to integrate Good Company principles and practices into ongoing efforts to improve your company’s performance.
- Ways to sustain the gains rather than create just another “program of the day.”
In Good Company, we argue that increasing transparency is forcing companies to behave better as employers, sellers and stewards. This argument, we realize, may strike some as naïve. If all investors care about is short-run returns, then it’s hard to see how more worthy corporate behavior can become the norm. After all, ”short-termism” has chewed up and spit out many CEOs who attempted to do the right thing in terms of generating long-term sustainable profits, but failed to meet Wall Street’s short-term profit expectations.
But there is good news on this front: U.S. investors are showing a high level of interest in integrated reporting which involves the “integration of a company’s required financial report with its voluntary (except for a few countries) corporate social responsibility or sustainability report.”
In an impressive analysis of investors’ interests – based on crunching 34 million hits of Bloomberg data on firms’ environmental and social performance indicators, along with data from Sustainable Asset Management (SAM) – Robert Eccles and George Serafeim classify twenty-three countries into one of four categories:
- Sustainable countries – where there is “a high degree of integrated reporting by companies and a high level of investor interest in the respective nonfinancial performance metrics”
- Unsustainable countries – where there is “very little interest by investors in nonfinancial performance metrics”
- Sustainable companies countries – where there is “a high degree of integrated reporting by companies but very little interest by investors in nonfinancial performance metrics”
- Sustainable investors countries – where there is “very little integrated reporting by companies but a high degree of interest by investors in nonfinancial performance metrics ”
Eccles and Serafeim find that U.S. investors have a relatively high degree of interest in integrated reporting, and hence they classify U.S. investors as “sustainable.” This calls into question the assertion by many executives that U.S. investors have no interest in long-term, sustainable profits.
However, the U.S. ranks lowest of the 23 countries analyzed in the degree to which companies are using integrated reporting, suggesting that there is still a long way to go to meet investors’ interest in a more sustainable focus in reporting and behavior generally.