Good Company shows that in the new social marketplace, businesses that succeed will be those that prove themselves worthy of trust.  Three cheers for the Worthiness Era!

Daniel Pink
Author of Drive and A Whole New Mind

Close your eyes and wish that companies that were good to their employees, their customers, their communities, and the environment made more money than ‘the bad guys.’  Now open your eyes and read this fascinating book.  Amazingly, Bassi, Frauenheim, and McMurrer marshal evidence that it’s true.  Read it and smile.

Dr. Alan Blinder
Gordon S. Rentschler Memorial Professor of Economics and Public Affairs at Princeton University and former Vice Chairman of the Board of Governors of the Federal Reserve System

Fascinating and insightful!  Good Company persuasively makes the case that those employers that build cultures that value and develop their people will be more successful than their competitors.  The authors go much deeper than the traditional HR focus on employee engagement, unveiling a compelling Good Company Index that grades Fortune 100 companies based on whether they’re doing the right things for employees, customers, and the environment.

Sue Meisinger
Former CEO, Society of Human Resource Management

Good Company sounds an urgent warning: the old ways of treating customers, employees, and communities are no longer good enough.  Companies that deliver happiness to all their stakeholders are the ones that will ultimately thrive.

Tony Hseih
New York Times bestselling author of Delivering Happiness and CEO of, Inc.

Each time I pick up Good Company I find something fresh and compelling.  It is a great combination of research, personal experiences, and a tool, the Good Company Index.  Well-written and an easy read.

Dr. Jac Fitz-enz
CEO, Human Capital Source

Companies can do well by doing good and by being good – employers, sellers, and stewards. Good Company makes a compelling case for why those are worthy objectives to pursue in today’s global economy. At the same time it helps us understand why so few companies excel in all three areas.

Wayne Cascio
Robert H. Reynolds Chair in Global Leadership, The Business School, University of Colorado Denver