2011
Where to shop this holiday season?
Glad you asked! To help identify companies worthy of your shopping dollars this holiday season, we created the 2011 Good Company Retail Index. It ranks 52 of the largest retailers in the US, assessing how they treat employees, customers, and the planet.
Each company’s score reflects its most recent performance on three measurements (these represent a subset of the full range of metrics we used to calculate Good Company scores in the book, and includes updated scores on each of the three):
- Glassdoor.com rankings (employees’ assessments of their companies as employers)
- wRatings scores (customers’ opinions of companies on quality, fair price, and trust)
- 2011 Newsweek Green Rankings (assess companies’ environmental footprint, management of that footprint, and transparency)
The big winner? Apple, whose top ranking reflects not only an excellent track record on customer satisfaction, but positive employee feedback at Glassdoor and a top 10 percent score on the Green Rankings.
The full top 10 list is as follows:
1. Apple
2. Ace Hardware
3 (tie). Dell
3 (tie). Office Depot
3 (tie). Staples
6. Whole Foods Market
7. Lowe’s
8. The Home Depot
9. O’Reilly Automotive
10. Costco
Bringing up the rear? Dillard’s, RadioShack, and Big Lots. Dillard’s scored in the bottom quarter of the Green Rankings, failed to impress customers in wRatings research, and earned a “dissatisfied” rating from employees at Glassdoor.
So enjoy the holiday season – and while you’re at it, consider doing business with those companies that have demonstrated they’re worthy of your business.