Welcome to the Worthiness Era!
Good Corporate Behavior is No Longer Optional
Good Company lays out the convergence of social, economic, and political forces that have ushered in a new era in business, in which good corporate behavior is no longer optional, but the key to success.
See How Companies Are Ranked on the Good Company Index™
In Good Company, the authors unveiled an extensively researched Good Company Index (GCI) that ranked the Fortune 100 as employers, sellers, and stewards. Updated for 2012, the GCI now ranks 300 of America’s largest companies.
Analysis shows that better-ranked companies in the same industry consistently outperform their competitors, sounding a warning that bad companies will wither while worthy ones will thrive.
Pull Up a Seat and Join the Discussion!
This website provides additional resources to supplement the book:
So please pull up a seat, browse around a bit, and join the discussion about how companies are becoming good company!
shows that in the new social marketplace, businesses that succeed will be those that prove themselves worthy of trust. Three cheers for the Worthiness Era!
- Daniel Pink
Author of Drive and A Whole New Mind